Master of Taste is a food road-variety series that journeys across Korea in search of the country’s hidden culinary treasures and local culture.

Throughout the series, the cast travels to different regions, experiencing signature local dishes, meeting master artisans and food producers, discovering unique ingredients, and exploring traditional cultural heritage through a variety of engaging missions and challenges.

More than a simple food or travel program, Master of Taste highlights the history, people, and cultural stories behind each destination, revealing the true value and meaning of food as a reflection of local identity and community.

By combining the excitement of travel, the emotional connection of food, and the richness of regional culture, the series aims to evolve into a globally appealing food and culture format that introduces the authentic flavors and stories of Korea to audiences around the world.