Emotion Rental Shop is a fantasy healing drama set in a mysterious shop hidden at the end of an ordinary alley, where people can temporarily rent the emotions they need most.

Joy, courage, love, confidence, hope, comfort, or even tears—every emotion can be borrowed for a limited time. However, each emotion comes with its own rules and a price. The longer a borrowed emotion is kept, the greater the risk of losing one’s true feelings.

The enigmatic owner and staff of the Emotion Rental Shop welcome visitors burdened by pain, loneliness, fear, and regret. Each episode introduces a new customer whose life changes after renting an emotion, leading to unexpected consequences, heartfelt discoveries, and emotional healing.

Blending fantasy with universal human emotions, the series explores themes of love, loss, identity, and personal growth. In the end, every visitor learns that the most valuable emotions cannot truly be borrowed—they must be discovered, nurtured, and embraced from within.

Designed as a globally expandable IP, Emotion Rental Shop is suitable for television dramas, animated series, webtoons, novels, OTT platforms, and digital short-form content, offering a unique fantasy world with stories that resonate across cultures.